Create a clear brand story and grow your business.

StoryBrand messaging strategy & copywriting for service providers, coaches, and creatives.


Leverage the StoryBrand Framework to grow your business


Reach (and help) more people


Increase your income


Create a clear brand message & grow your business with the help of a  StoryBrand Certified Guide.

You love the StoryBrand framework and are eager to clarify your message so you can reach and help more people. But creating a clear message for your own business – when you’re *this close* to it – is tricky.

We partner with service providers, coaches, and creative business owners to help them build a clear brand message and write conversion copy for their websites, sales pages, and email marketing campaigns.

“Now our website and our message have a level of clarity that is second-to-none. Working with Fresh Coast Creative is just hands down a great business decision.”

James E. Whitfield, Streamline Your Success

“This is fantastic Sonja! You are the best copywriter I have ever experienced. You seem to just get us and our business!”

Rachel Bowman, Co-owner at Iris Blu

Projects we work on: 

StoryBrand Website Copy

Words for your website that will help you book out your services with the right type of clients. Includes messaging strategy and website wireframing.

StoryBrand Sales Pages

Long-form sales page copy to help you sell out a specific program, service, or product.
Lead Magnets

Generate more email leads and subscribers with an irresistible lead magnet (for example: a PDF, mini ebook, mini-course, or workbook).
Email Campaigns

Build your platform and consistently book out by nurturing your relationship with potential clients through email campaigns.

How it works

Step One:
Research & Getting to Know Your Brand

How will you know how to write about my industry? And will my copy sound like me?” These are good questions (we get them a lot) and the answer is a carefully designed research process. We know how to ask the right questions so that you’ll lead us to the information your potential customers really care about (even if you’re not sure what that is yourself). This phase includes:


A Brand Message Workbook (aka the questionnaire) with easy prompts to help you get important details out of your head and into writing. (But don’t worry, you don’t have to write anything profound or even grammatically correct).


An Interview – held virtually – where we’ll informally chat about your business, your customers, and your work process. All sorts of good stuff is uncovered during this call, like your natural brand voice and the words your customers use to talk about your service.

Step Two:
First Draft

After we’ve done our research and connected with you for your interview, we’ll dive into the first draft. We’ll provide a delivery date so you know exactly when you’ll get the draft in your inbox for review.


Clear timelines are always provided so you know exactly where your project is in the process.


Your first draft will be a full, edited version of your copy. We’ll deliver it with helpful hints on how to review and provide the feedback we need to turn it into a final draft ready for the world to see.

Step Three:
Revisions & Final Draft

We believe you are the expert on your business and the value you deliver to your clients, our job is to help you talk about it clearly. The revision phase is an important collaboration phase where we’ll work to edit your copy together.


The revision phase is all about collaboration so your voice and brand values shine through in your new copy


Your final draft will be delivered in a well-structured document so you can hand it right over to your web developer, designer, or another team member (or implement it yourself!)

As a StoryBrand Certified Guide, we use a proven framework to write copy that increases leads & sales.

“We had such a great experience with Fresh Coast during our brand refresh process. They helped us with a much more simplified message, design, and overall brand statement. The team also refreshed our website flawlessly with the new design.”

Mark Custer, owner at Worklab by Custer

“Fresh Coast nailed my design vision! I appreciated her patient, easy, methodical approach to creating my website. No fuss, just beautiful results. Thank you!”

Ella Ritchie, owner at Stellar Communications Houston

“I chose Fresh Coast Creative after significant research, and I have never once doubted my decision. I am 100% in love with the website we launched, and I can’t wait to continue working with Fresh Coast Creative to grow and update my web presence as my own business grows.”

Jennifer Tello, P.L.L.C

Browse some of our recent projects:

Book Out Your Business in 2021

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